Economic Change

Web Design, CRO, SEO, Marketing Automation

Economic Change

Web Design, CRO, SEO, Marketing Automation

We really enjoy working with and being inspired by this dynamic ‘mover and shaker’ of a Community Interest Company that is part of the worldwide ‘Salesforce Ohana’.

Economic Change CIC is a London based Salesforce Consultancy who specialise in supporting the charity and non-profit sectors. We particularly champion the strong social entrepreneurship vibe that runs through their DNA and their unwavering commitment to improving society.

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The Brief

Economic Change already had a WordPress Website with hundreds of quality backlinks and blog articles that were well embedded in the search engines. They wanted to work with us however, to upgrade and relaunch their digital presence as well as their potential customer and current customer digital user experiences; without damaging existing brand experience, market traction or harming SEO.

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The Challenge

The old website was jam packed with valuable content which needed to be carefully managed within the context of a website re-launch. There were multiple moving parts involved with the rebrand and web development with various teams and key players involved in decision making. Lucy Hutchings Hunt & Co had to project manage the rebrand and rebuild in a proactive yet sensitive way in order to bring the launch to fruition within a set timeframe.

The Results/Solution

Together with in-house marketing leads, we worked hard and steadfastly to get results that were met with delight all round. Since the Economic Change digital re-launch in early 2018 we have continued to work closely with their in-house marketing team in order to iterate and add further value to all aspects of the Economic Change digital offering.

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